Hi, I’m Jo,

Freelance Writer, Editor & Coach.

Welcome to my site




I'm a bookaholic, dog-loving, word-nerd married to a Kiwi, and mum to 3 (mostly) yummy kids (20, 18 & 13). I’m a Taurean who’s always happiest by the water with my toes in the sand, good food and a pen or book in hand. 

I’m passionate about disrupting the outdated view on aging and helping women over 40 get their stories out into the world, in whatever way feels right to them.

As a freelance writer, coach, editor, founder of ‘Loving Life After Forty’, and a late-night novelist-in-training , I am officially a ‘multi-passionate’ person! I mainly write about life after 40, writing, women’s empowerment and parenting.

Originally from England, I’m currently based in Hawkes Bay, New Zealand (the 6th country I’ve been lucky enough to call home over the years). 

Jo Macdonald - writing coach

“You can never get a cup of tea large enough or a book long enough to suit me.”

— C.S. Lewis


I believe… that stories have the power to unite us, teach us, and transform lives.


I've been writing in one form or another ever since I can remember and have always been madly in love with stories.  I still get over-excited when I discover a new one I love - whether it's a book, play, or film. 

I truly believe that we can change the world through the magic of story-telling, whether we want to write non-fiction, pen the next bestselling novel, write amazing blog posts, or write an epic love story that lights up the big screen. 

And, it is this belief that drives me to ensure that more women share their stories with the world. We have been woefully under-represented in the world for too long - especially those of us over 40. I want to see this change.

Women have the power to change the world one word at a time

Whether you want to impact millions of women or just one, I'm commited to helping you share your story / message / vision by bringing you the best of what I know, do, and am still learning.  

Will this be the year that you share your story?   

I hope so.